New Website Works but the Old Site Ranks Better in Google Search


Congratulations on your new website. I'm sure it looks fresh and mobile friendly. But... you told someone to Google it and they can't find it. Yeah, that can happen. Lets go over why and how a 301 Redirect can improve your page rank immediately. 

Giving Google Authority to a different website

Your old website has been around for a while. In that time it earned credibility with Google. But your old website is just that, old. Your new website represents the future of your business, product, or story. The most recommended way to give your old site's authority to  your new site is with a 301 redirect.

How to Do a 301 Redirect

Here is a video on how to do a 301 redirects for a wordpress website:

Best 301 Tutorials on the web

I collected these links from all over the web. If you need an entire site or even a single page redirected, the type of redirect required depends on the server and the website. "19 percent of the web runs on Word" according to VentureBeat.com. It's safe to assume you have a Wordpress site, if so, I would recommend the wordpress link. Even if you want to use Apache or Java or even PHP, there are links for that too. If I'm missing anything let me know.

In general, for 301 I recommend this site. The writer updates his posts regularly and he has a lot of useful tools and information.

The Reason why we 301 

The goal here is to get your new website the authority you already earned with your old site. Cash in with a 301 redirect. If you are unsure how Google will react, let me assure you they encourage this. In almost every case, this is helpful. Unless your old site is flagged in some way, there is no reason not to 301 redirect. The Page Rank Google gives you from a 301 redirect is almost identical to the Page Rank lost when a site links to you.  According to Matt Cutts, Google's head of Web Spam, a 301 redirect "is like having a link to your website". Watch the video below to see what else Matt Cutts has to say about 301 and how it changes your Page Rank.

 

 

HAIKU SUMMARY

Check out my new site
Google it. Just a second.
It's still your old one

 

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5 SEO Tips for Optimizing Local Search

5 SEO Optimization Tips for Local Search

“The objective is not to “make your links appear natural”; the objective is that your links are natural.”
— Matt Cutts, Google's Head of Webspam
SEO Optimizing for Local Search

SEO Tips to Optimize for Local Search

Here are 5 tips for your business to get the most out of local search. 

  1. Build your business profile on Google Places – If you haven't already done so, set up a Google Places account.  You're going to want to check that all your information is identical to your website, social media, and any directories you may be listed under. We recommend including pictures, discounts, product information and especially Youtube videos about your business. If you know what keywords you're trying to rank for on your website, be sure to include them in your description. Don't jam as many as you can in there. Choose only a few. Don't forget: set up similar accounts on Yahoo Local & Bing Local. Here's a Bonus that not a lot of people know, making a Google Places profile enables your business to appear for Google+ Local mobile searches. Yeah, we know. It's AWESOME.

  2. Where are you? – Be sure to optimize for geo-specific keywords. Does your business operate in Ridgewood, New Jersey. Don't just stop at the surface, include city names in your h1, h2, meta tags, and all of your copy.

  3. Get Ranked – Positive reviews on your website or sites like Yelp go a long way with Google and other search engines. Take out your phone and search for a restaurant you like, odds are you will see a yelp or Google review on there.  Google sees positive reviews like a guiding beacon of truthy hope. Offer prizes and promotions to make sure your customers let you know how they feel about your service.

  4. Be in reputable online directories – Search engines respect a number of reputable online directories. It's pretty easy to get listed and it helps you build links to your website. These directories make it easy for searchers and search engines to find and verify your local business info.

  5. Social media and SEO – Social media is often neglected in small businesses. But it can be used to build a community that cares about who you are and what you're doing. What you may not know is social media improves local search. Social media has been proven to help your SERP rankings. We recommend you beef up your social media, especially Google Plus,  as it can help any business looking to improve its online presence.

Get Started Today

We know you're just as excited as we are about the potential of local search. We included a list of directories and websites your business should be listed on. Try to do at least three. Do all and you'll be the envy of all the jocks and cool kids in your town.

Local search is waiting for you. The results, especially for small businesses, can be significant. You'll see increased site traffic and even online sales (if that's your thing). We hope these 5 SEO tips for optimizing for local search have helped you. Let us know if you know of any additional tips for optimizing for local search. 

HAIKU SUMMARY

A Local Searcher
Your Business Found Instantly
Optimization

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Viral Marketing with Reddit

“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.”
— Paul M. Rand
"Bloomberg TV provided viewers with an important lesson in digital currency when one of its anchors had a gift card stolen while showing it during a live broadcast."-RT.com

"Bloomberg TV provided viewers with an important lesson in digital currency when one of its anchors had a gift card stolen while showing it during a live broadcast."

-RT.com

Matt Miller, a Bloomberg TV news anchors, has gone viral. You're probably aware Miller's Bitcoins were stolen during his segment “12 Days of Bitcoin”. Well, this snafu turned $20 worth of Bitcoins into a low cost viral marketing campaign worth millions of dollars.

It happened in a flash - the $20 Bitcoin gift certificate was on screen for less than a minute. This was just enough time for a Redditor to scan the digital QR code, unlocking the gift for himself.

Milywaymasta, the Redditor, even explained how he did it.

“The guy that is hosting the series gave bitcoin gift certificates to the other two hosts. One of them opens up the certificate to reveal QR code of the private key,” he wrote. "They then proceeded to show a closeup of the QR code in glorious HD for about 10 seconds. Hilarious."

The user offered to return the Bitcoins, but Miller conceded on Reddit and told him he earned it.  (See image below)

This authentic response earned Miller some karma on Reddit.

This authentic response earned Miller some karma on Reddit.

This story has gone viral. Let's figure out why:

  1. Miller gave Reddit users the opportunity to 'acquire' his bitcoins during his Bloomberg TV segment.
  2. Milywaymasta takes the bitcoins and posts the now popularized story on Reddit.
  3. The unique content is picked up by social media outlets.
  4. Exponential growth ensues.

Now, Miller is on the front page of your newsfeed, Reddit, and social posts across the web. We're wondering...did Miller plan this? For the price of $20, Miller gained free advertising, generated interest in his content, and organically grew his brand.

Remember, the most effective sales pitch doesn't come from a salesman, it comes from a friend's recommendation. Think of it like a Google search. Which do you trust more, the organic or paid result? Reddit works the same way. Your average Bloomberg story may not be hot news, but once the show was scammed by a Redditor, the content went viral.

Now, how can you apply this to your brand or business? We'll be answering questions and brainstorming with you. Reach out and let us know what you think.

Haiku Summary

One Bloomberg Anchor
Twenty dollars in Bitcoins
Millions of free ads

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You will not believe what Casey Neistat did with a $25,000 production budget.

“Life is either a daring adventure, or nothing at all.”
— Helen Keller

It can be difficult for small businesses to get their content in front of the right people. It can be even harder to get them to notice your brand message. But give Casey Neistat $25,000 production budget to promote 20th Century Fox's new movie "The Secret Life of Walter Mitty" and he'll show you how to engage the world. As we always say, just be authentic.

When Fox first approached Neistat, it was following the terrible Typhoon Haiyan which took the lives of many in the Philippines. The original concept proposed by Fox was "Live your dreams". Neistat had a slightly different idea for a promotional video. Take the entire $25,000 and donate it to relief efforts in the Philippines. But this wasn't just a simple check signing. No, Casey and his crew traveled across the globe, as they are known to do, to film their impact.

When we first saw this video a few days ago it was around 12,000 views. It is now well over 520,000 hits within two days. We are witnessing a viral event, let's learn from it.

Watch the video. Tell us what you think at @VillageMarketingCo. How can you apply this to your business or brand? We will be answering any questions and brainstorming with you on this.

Haiku Summary

Fox needs promotion
Casey leaps over oceans
Viral commotion 

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Shoppers went from Puzzled to Speechless when they saw these Mannequins

““Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it. ”
— C.S Lewis

Holiday shoppers know that mannequins are constantly reminding us how imperfect we are. Even without heads, they look down on us for our non-scientifically proportioned dimensions. We're sick of it. Enter Pro Infirmis, a Swiss organization dedicated to enriching the lives of the disabled.

Recently, they developed fascinating storefront mannequins, identical to real humans, in a project they call "Because Who is Perfect? Get Closer".  The models' lives changed forever when they saw their figure in a storefront. By being true to form, Pro Infirmis created a video that is now topping 5 Million views. Watch and see how effective authenticity can be for your brand. 

HAIKU SUMMARY

Authenticity
for any brand or business
creates connections

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As seen on: Huffington Post